About Us & History

Taranaki’s Dedicated Farm Equipment Dealership and Tractor Service Centre

David & Kathryn started up an Agriculture Contracting Business back in 1985 using mainly Massey Ferguson tractors as David was a Massey Ferguson mechanic and very passionate for the brand. After building a successful business with these outstanding machines, they decided to sell their business to David’s brother Mark in 2002 and venture into farming, purchasing David’s Great Grandfathers Farm from his Uncle, Robert Hinton.

It was about at this time David & Kathryn’s son, Carl left school and was still very passionate for the Massey Ferguson, Fendt & Valtra brands. He went off to start his apprenticeship at the local Massey Ferguson & Fendt dealership in Hawera as a tractor mechanic.

Early in 2006 at the dealership Carl was working at, it was announced that it would be closing the doors and shifting back to Feilding. Carl came home that night and talked to his father David insisting that they must do something to keep the brands alive in Taranaki.

David & Kathryn purchased the old Stratford Press printing building at 400 Broadway in Stratford and setup shop on the 10^th of July 2006. Carl was a mechanic in the shop along with Graham Lovell. Kathryn was in the office with Barbara Old, and David was the salesman, while still running the farm it was definitely a challenge. The business was always and still is based on service. Coming from a contracting and farming background we knew that having good back up service was essential, also with David & Carl being mechanics by trade, we were probably a bit one sided to the service side of the business. Having great staff, great brands and loyal customers the business went from strength to strength. Carl went on to become Service Manager and ran the workshop.

In 2011 Carls sister, Paula joined the team and took on the job of running the Parts department where she grew it to a whole new level.